Perhaps unsurprisingly, I was astonished by the technique used in the RGB installation in Carnovsky gallery. As the art piece it is impressive enough, however, what intrigues me the most are the ways in which this could be employed in commercial sectors. As a matter of fact, the project was initiated by a club in London before it became an installation and a signature technique. At first, I thought this would provide for a wonderful transition for establishments serving as cafes during the day and becoming bars/pubs/clubs at night. One layer of walls’ decoration would simply be more on the artsy side while the other more fitting spilled booze all over the floor. However, it is unclear to me whether daylight could uncover just one of the layers as the way RGB works is that a particular layer becomes visible under a particular light (chromatic stimulus). Nevertheless, there are other environments where the RGB technique would be ideal.
Clubs aside, where the layers could induce different atmosphere fitting perhaps a theme of the night or promote a drink of the night, this technique would be ideal for fashion shows. Fashion shows are not only about the dress but mostly the environment in which the dress is presented and the piece of clothing is presented as an art piece, all in order to create exceptional value. For instance, if Louis Vuitton decides to present travel-inspired collection and comes up with motifs inspired by a jungle, desert, or waterfalls, three different layers could create a respective background atmosphere.
Another field that comes to mind would be gulf’s premier air carriers in their efforts to become the most luxurious. All Qatar, Etihad, and Emirates constantly compete mostly for the business and first class travellers and such a prestigious installations as RGB could be a great marketing strategy. The most appropriate space in the aircraft is the ceiling, already used by at least Emirates and Etihad to project a real time map of stars. Using RGB, the ceiling could change based on the country flown above or at least based on the time of the day, going further than simply showing nightlife on the flights which are almost as long as an entire day (ultra long-haul). However, especially first class suites and apartments would provide even more space so that the focus would not have to be entirely on the ceiling.
There are probably good reasons why RGB’s technique has not been implemented in these instances, besides obvious associated costs. I probably do not understand the other reasons, however, as for the sake of this blog entry, it is an interesting idea to imagine…